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Meta What?

Every once in a while I get a customer who thinks their meta title and description on their website IS SEO.  Although meta information on a website is important it is NOT SEO.  There are plenty of other more important signals that search engines consider than meta...

Marketing is for the dogs

I have a dog named Wilbur. He is a very cool dog. Small, but not too small, and a tad on the co-dependent side. I find it can be hard to get alone time when he’s not smothering me and in need of affection. There are times when I’m working on the computer and can hear...

How to Leverage Emotion in Marketing

We live in a time of oversaturation when it comes to marketing. Everywhere you look, you are being marketed or advertised to. From the more traditional TV and radio ads, to personalized remarketing ads following your online travels, we are constantly being bombarded...

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