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How to Leverage Emotion in Marketing

We live in a time of oversaturation when it comes to marketing. Everywhere you look, you are being marketed or advertised to. From the more traditional TV and radio ads, to personalized remarketing ads following your online travels, we are constantly being bombarded...

Ecommerce Tips For the 2016 Holiday Season

Another Black Friday has come and gone, but if you are already feeling behind, don’t get discouraged. It isn’t too late to put some lucrative marketing tactics into play if you get to work. Online shopping continues to increase year over year. According to projections...

Small Business Trade Show Marketing Strategies

As we all know, trade shows are extremely important for small businesses. It’s an effective way of promoting products and or services, generating interest and gaining new, relevant leads for the business. Business owners have no problem remaining focused on the...

Google Data Studio – Live Data to Go

You have heard me talk about measuring online and offline marketing initiatives like a broken record. We have many tools to accomplish that, but when it comes to analytics, Google Analytics has been the tool of choice. Until now, we have been limited to a couple forms...

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