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Is AdWords Express Right for You?

Recently, I had a new client come on board that told me they had been investing some resources into Google AdWords. My initial positive response to their efforts were soon quelled when I discovered they had over a 95% bounce rate for those ads with zero conversions...

Marketing is for the Dogs – Part 2

In my last article, Marketing is for the Dogs, I discussed the various types of digital remarketing and their best practices. In an attempt to continue with my dog analogy, I discovered that there was no way I was going to proceed without getting ridiculous or mildly...

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