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Low Hanging (Content) Fruit

Converting Image pdf’s to Optimized Usable Content Quite often, I receive new industrial clients who come to Cazbah right after working with another marketing company.  In those situations, I go through a process that is similar to bringing on a new client; but rather...

Meta What?

Every once in a while I get a customer who thinks their meta title and description on their website IS SEO.  Although meta information on a website is important it is NOT SEO.  There are plenty of other more important signals that search engines consider than meta...

Our Eyes Play Tricks On Us

I recently ran into a situation where a colleague’s client was fixated on the appearance of color on their relatively new website. The situation led off with a minor conflict about a color in the menu not matching the color used on a call-to-action button elsewhere on...

Avoid the Cost of Bad Grammar with These 4 Tips

We have all seen it before. Nearly every company has been guilty of at least one or two misspellings or grammar mistakes at some point. From the online menu at a local restaurant, to national marketing campaigns created by successful businesses, there are plenty of...

17 Things You Can Do Right Now To Improve Your Web Content!

Content Is King – Queen – #1 – Hugely Important – Everything Begins w/Content, etc… We’ve all heard that “Content Is King.” Well, if you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web...

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