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Our Eyes Play Tricks On Us

I recently ran into a situation where a colleague’s client was fixated on the appearance of color on their relatively new website. The situation led off with a minor conflict about a color in the menu not matching the color used on a call-to-action button elsewhere on...

Avoid the Cost of Bad Grammar with These 4 Tips

We have all seen it before. Nearly every company has been guilty of at least one or two misspellings or grammar mistakes at some point. From the online menu at a local restaurant, to national marketing campaigns created by successful businesses, there are plenty of...

17 Things You Can Do Right Now To Improve Your Web Content!

Content Is King – Queen – #1 – Hugely Important – Everything Begins w/Content, etc… We’ve all heard that “Content Is King.” Well, if you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web...

Simplify

Simplify, [Simplify, Simplify]. Why Simplify?  That is the question one should focus on when designing a website. I try to ask that question often: why? Why do you need a fancy slider on your homepage? Why do you need to over complicate this...

Different Content for Different Mediums

As a marketer, there is an ever increasing amount of channels available to display content on. One of the most popular channels is social media. With a variety of social media channels, it’s important to distinguish one social media outlet from another when we post...

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