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What Type of Content Does My Site Need?

As mentioned in my previous blog post, Content Marketing Strategy for eCommerce Websites, one of the biggest challenges we face today is content marketing for small businesses. There seems to be a misconception that writing content for your website is painful when in...

Low Hanging (Content) Fruit

Converting Image pdf’s to Optimized Usable Content Quite often, I receive new industrial clients who come to Cazbah right after working with another marketing company.  In those situations, I go through a process that is similar to bringing on a new client; but rather...

Meta What?

Every once in a while I get a customer who thinks their meta title and description on their website IS SEO.  Although meta information on a website is important it is NOT SEO.  There are plenty of other more important signals that search engines consider than meta...

Our Eyes Play Tricks On Us

I recently ran into a situation where a colleague’s client was fixated on the appearance of color on their relatively new website. The situation led off with a minor conflict about a color in the menu not matching the color used on a call-to-action button elsewhere on...

Avoid the Cost of Bad Grammar with These 4 Tips

We have all seen it before. Nearly every company has been guilty of at least one or two misspellings or grammar mistakes at some point. From the online menu at a local restaurant, to national marketing campaigns created by successful businesses, there are plenty of...

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