Last week, a client – a long term client at that, stopped in to  our office for a discussion with his Account Manager. They were to work on a few aspects for an upcoming marketing effort for the fall and wanted to cover the details together.

While he was waiting for his Account Manager to finish a call, he whimsically wrote on our project board “ Do my stuff every day” .

He laughed.. we laughed and they went on with their meeting..

I thought later about it and his comment is really on point. Our clients gain success because we do stuff on their behalf.. ‘every day’

Ok, so it would be a stretch to say we are directly doing “stuff” everyday on every account – but we do stuff collectively which benefits all our clients in numerous indirect ways.

Things like  -

Developing improved functionality on our hosting platform, to ensure the technology serves our clients well such as PCi compliant security enhancements. Conducting training events for the Accounts team, which we refer to as “Cazbah University”, which allows them to share best practices across the team.

Cross linking social media accounts, to gain maximum benefit from each and every update.

Providing time for our folks to gain certifications, such as Google’s’ “Advertising Professional” program

Updating internal procedures to remain in step with the dynamic changes occurring daily on the web (and yes – the changes are both dynamic and daily!).

Researching exactly how Google’s Bots actually function and leveraging that knowledge across the board for our clients benefit.

Most interesting, our perspective is unique, because we are able to view online performance across many industries and vertical markets, spread across the entire country (worldwide even). If the industry is up – we know it.. If it’s down, we know it also.

As a result, our clients gain knowledge through us and allows them to see their industry in a different light.

In keeping with their goal to meet their customers where they are, Cazbah will be participating in the PTXi and International Powder & Bulk Solids tradeshow and Conference. “Most of the smaller manufacturing companies exhibiting at the show have significant untapped potential, just waiting to be realized on the web,” said David Wilson, director of business development for Cazbah. We’re hopeful to meet these companies at the show and begin a discussion that will lead to their success.

Cazbah Total Internet Marketing Solution announced today its intention to attend and actively participate in the PTXi and International Powder & Bulk Solids tradeshow and Conference, to be held May 4 – 6, 2010 at the Donald E. Stephens Convention Center, in Rosemont (Chicago), IL, adjacent to O’Hare International Airport.

The PTXi tradeshow and conference is the world’s leading event for engineers and managers who process, handle, package, transport, test and store dry particulates and bulk solids across many industries. Manufacturers and suppliers will be in attendance from industries including material handling, transportation and storage, automation, instrumentation and controls, mixers and blenders, packaging and bagging, weighing systems and scales and many more.

Cazbah has been providing its total Internet Marketing Solution to manufacturing companies for more than nine years. Their customer base, consisting of hundreds of specialty American commercial and industrial small businesses, has realized remarkable results from the Internet in the face of seemingly insurmountable economic odds. Cazbah has helped its small business customers generate tens of millions of dollars in new revenue, directly and indirectly from the web.

Ellen Kominars of Magnetic Products Inc., a PTXi tradeshow exhibitor and Cazbah customer said, “The hassle, heartache and mystery of website development and management are gone. Cazbah has great expertise! What a great team! ”

“We get 5 – 10 quote requests per day with a much higher close rate,” said Len Holtgreven, president of Holtgreven Scale. “Since Cazbah has taken over our Web site development and Internet marketing, our sales leads have been much more qualified,” he said. “Our Customers now have in-depth knowledge of our products due to the site contents and organization.”

“We work extraordinarily hard for our specialty small business customers because we depend on their continued patronage for our own success,” said Michael Seppala, president of Cazbah. “We literally take a stake in their game. If they’re not successful, we’re not successful.”

Cazbah’s goal is to meet their customers where they are. The company assigns a dedicated account manager to every customer that they have. “The investments that we make in the relationships that we forge are the key to our mutual success,” Seppala went on to say.

In keeping with their goal to meet their customers where they are, Cazbah will be participating in the PTXi and International Powder & Bulk Solids tradeshow and Conference. “Most of the smaller manufacturing companies exhibiting at the show have significant untapped potential, just waiting to be realized on the web,” said David Wilson, director of business development for Cazbah. We’re hopeful to meet these companies at the show and begin a discussion that will lead to their success.

Account Manager

Cazbah, an Internet marketing services firm, provides small to mid-sized businesses with everything they need to succeed on the Internet. Our highly effective solution includes a dynamic database driven Web site with simplified content management, search engine optimization, e-mail marketing, e-commerce shopping cart, and dedicated service and ongoing support. Cazbah customers gain a greater level of control and generate measurable results!

Responsibilities
Key responsibilities for the Account Manager position include identifying and defining our clients’ requirements and needs, managing all aspects of a clients’ online sales and marketing strategy, and understanding and applying the Cazbah capabilities to our clients’ situational needs. Responsibilities include:

• Training our clients on the Cazbah tool set
• Monthly contact with clients
• Development and implementation of Internet marketing plans
• Working with the Cazbah production team to implement Internet marketing plans
• Analyze Web site performance and make appropriate adjustments to Internet marketing plan.

Required Skills
Candidate must have Internet marketing experience and have knowledge of how Web sites are built and maintained. A BS/BA degree or equivalent work experience in customer support, marketing or technology industry is also required. Experience working with small businesses/start ups preferred. In support of this, the candidate will have the following:

• Excellent communication skills and feel comfortable dealing with their assigned clients on a daily basis
• Basic Web site editing skills
• Strong knowledge of MS Word and Excel, and basic photo editing knowledge

Preferred Sills
The ideal candidate will have a passion for small businesses along with a strong knowledge of Web development. Preferred candidates will be skilled in the following areas:

• Google AdWords knowledge / certification
• Google Analytics knowledge / certification
• E-mail marketing knowledge
• Social media marketing knowledge
• Sales and distribution knowledge for retail and manufacturing industries

Benefits
The Cazbah Account Manager position is a salaried position with a healthcare plan, and matching simple IRA.

Please send cover letter and resume via e-mail to careers@cazbah.net
No phone calls please. We are an EEO Employer.

I had a discouraging experience a moment ago… I was checking my LinkedIn profile where I have a feed from our company blog – Cazmunity. My discouragement came from the number of days since I last posted. Ouch! It has been way, way too long!

This past year has been a very busy year for us at Cazbah. We actually finished the year ahead of the previous year by about 20% which, in the most severe recession that anyone can remember, is a pretty good thing. We also had our best new customer sales year in our history. It’s clear that more and more specialty small businesses are realizing how important the Internet is to the success of their businesses.

Our customers have continued to reward us with their loyalty as well. The Cazbah business model is predicated on our client’s ultimate success and their willingness to make a voluntary renewal of their business relationship with Cazbah year after year. The exceptional renewal rate and feedback we receive is indicative of our clients’ trust.

The true value of the Cazbah experience is in the personal relationships that our dedicated account managers establish with their clients. As is always the case in a trust-based relationship, our clients confide in us and share their fears, concerns, hopes and dreams for their businesses.

We’ve had a few people who’ve been promoted recently within their areas.

Vikki Donnelly, who has been with the company for 4 years now, was promoted to the position of Director of Production / Build. Vikki is responsible for all aspects of the work product and resources associated with the development and update of our customer’s websites. Vikki’s and her production team are the first people that customers encounter after joining Cazbah. Her keen sense of timing and priority has ensured a flawless record of successful customer website launches.

Mike Farney, one of the first employees of the company, was promoted to Director of Account Management. Mike’s roll is to oversee and manage the dedicated account management staff at Cazbah. Mike has been an account manager himself for 5 years and is a classic example of what effectiveness as an account manager at Cazbah is all about. Mike’s responsibility is to provide leadership to his team in all areas of their involvement with their individual base of Cazbah customers.

Louis Horton, was recently promoted to Director of Information Technology. Louis is responsible for a growing staff of software development personnel and is the principle development engineer for the company. Louis provides direction to his team regarding the design, daily operations, security, update and continuing development of Cazbah’s technology. Louis’ expert development skills have had a profound effect on the quality of the company’s technology in a very short period of time.

This group represents the management team for the company and is headed by Mike Seppala, company president, who acts as the director of operations.

Congratulations to Vikki, Mike and Louis!