Speak your blog.

There are many reasons why businesses aren’t blogging today and the number one reason I hear is that people just don’t have the time. Other excuses are; they don’t like to sit down and type or people don’t know how to spell that well or every time they have a great idea they’re not in front of a keyboard or don’t have any paper on them.  I wanted to show you through this Mobile Phone application called Dragon Dictation that you don’t have to sit at a keyboard, you can write your own content or speak your own content right into this application as I’m doing via my iPhone 4.

You can find Dragon Dictation on the Apple App Store, and here’s the big kicker, it’s for free.  Dragon Dictation is an easy-to-use voice recognition application powered by Nuance Communications that allows you to speak easily and instantly see your text or e-mail messages. In fact, it’s up to five times faster than typing on your keyboard. With Dragon Dictation you can also dictate status updates directly to your social networking applications like Facebook and Twitter or send notes and reminders to yourself all using your own voice.  So when you’re on the go, stop typing and start speaking from one short text messages to longer e-mail messages and anything in between. Right now Dragon Dictation currently supports US English, UK English and German and French. Italian and Spanish support will be added later this year.

I’ve tried other dictation to text devices before and by far Dragon works the best.

Some things to consider when using Dragon, is that if you shut off the application after you were  finished without copying you could lose your work so I suggest when you are done to immediately copy it and paste into a notes application which I’ve done for this process.

Coming up with fresh content isn’t always easy,  sometimes great ideas come to you when you least expect it, so now when you say you don’t have time to write a blog…..  It’s as easy as speaking the words, saving and copy-paste. With this application there shouldn’t be any new excuses why you couldn’t write a blog for your website.

So that’s it. Now this blog is written. All I had to do now was edit, make sure all the words make sense and if I had miss spoke to correct that, and also make sure that all the punctuation marks are placed correctly within my sentences.

Hopefully for some, this will solve the problem of  you don’t have time to write good content or you’re not a very good typist. So please speak your mind into the comments section, we would love to know what you think about this.

(This blog was written about 90% through the dictation application. You can click HERE and see the unedited version. Admittedly most of the corrections I had to make was because I misspoke or didn’t convey the actual thought I intended. It took me about 15 minutes to dictate and copy text to this blog. It took another 15 minutes to edit, and this is the first time I ever did this kind of thing.  Absolutely amazing how much time I saved and how easy this was. Below is a short tutorial on how Dragon Dictation works).

What Do I Write About in My Blog?

My products & services, RIGHT?  Better not.

Your company blog content is a great way to communicate with your potential and current customers.  It’s a way to give them the news they are interested in.  Reading about the best features of products A, B, and C can easily be done via your website and for a blog post, can be really boring if done too often.  The common question I hear from my clients is, “So what DO I write about?”

I recently came across a blog by Urban Outfitters – a retail clothing store.  They are making the UO Blog thee Go-To Place for current fashion trends.  They are writing about fashion from all over the world – not just their own store.  Their focus seems to be: what else do our customers want to know?  They are writing about things that their clientele care about, in this case, looking cool and wearing the latest trends.

UO’s blog content considers the consumer instead of focusing on specific products.  Their content is updated often, which makes people want to come back for more.  Don’t be taken aback by UO’s choices of clothing in the photos, videos, and set up.  It is uniquely designed to target a specific audience.  Great work UO.  They seem to know their customers well.

But you’re a small business that can’t spend the time or money investigating and traveling and researching.  What is your blog about, then?  If you go back to Urban Outfitters’ focus, it’s simple: what else do our customers want to know?  Do you get phone calls from customers asking questions about how to fix something, how to determine the correct size, what are the best ways to use a product?  Take the answers you provide over the phone and write about them.  Do a little research on Google to enhance your content, and wallah!  You have a great post with little effort.  Write about the latest updates in your industry, the trends; the big news.  Write about what is going on within your business location – remodeling? A party? A promotion? A new hire? The owner’s hobby?  The list goes on and on.

You are an expert already, just write it down.
Where do you get the inspiration for your blog? Write back we would love know.

I had a discouraging experience a moment ago… I was checking my LinkedIn profile where I have a feed from our company blog – Cazmunity. My discouragement came from the number of days since I last posted. Ouch! It has been way, way too long!

This past year has been a very busy year for us at Cazbah. We actually finished the year ahead of the previous year by about 20% which, in the most severe recession that anyone can remember, is a pretty good thing. We also had our best new customer sales year in our history. It’s clear that more and more specialty small businesses are realizing how important the Internet is to the success of their businesses.

Our customers have continued to reward us with their loyalty as well. The Cazbah business model is predicated on our client’s ultimate success and their willingness to make a voluntary renewal of their business relationship with Cazbah year after year. The exceptional renewal rate and feedback we receive is indicative of our clients’ trust.

The true value of the Cazbah experience is in the personal relationships that our dedicated account managers establish with their clients. As is always the case in a trust-based relationship, our clients confide in us and share their fears, concerns, hopes and dreams for their businesses.

For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.

In the last year we’ve seen a number of tools introduced into the marketplace to increase value while decreasing the amount of time spent producing videos. Social media sites like YouTube and Facebook have made it very easy to upload videos and share them. Additionally, video camera and even cell phone technology have made it much easier to create videos and get them onto the internet for viewing.

Why
So why would you ever want to create a video for your ecommerce web site? You want sales. After all isn’t that why you have a commerce site? Video can give you a real competitive advantage by sharing your knowledge and advice on how to get the most out of the product or service you are selling. This will attract viewers who,if done correctly, can become customers.

How
I like to use a video camera called Flip Video. This inexpensive video recorder is small and easy to use. It creates quality video without a lot of complexity. Most importantly Flip Video has very easy to use software for editing and uploading your videos. Once you have shot your video you need to decide where to upload it. I use YouTube as the hub for my customer’s videos. YouTube allows you to store your videos for free and has a number of tools to allow you to promote them. Once I have uploaded the video to YouTube I can embed that video on my customer’s web site, blog, Facebook, etc.

Results
In the end the reason we do this is because we are creating value. We are showing the world what we know about our products and services so we can build trust and ultimately make more sales. This is precisely what a number of our clients have done. For instance take a look at my customer’s video listed on the Google search page for the term “saniguard spray”. My customer doesn’t just sell Saniguard spray, he creates value by showing how to use it properly. This video has done a lot to increase their sales of the Saniguard spray product line. Lastly I will leave you with a video that took me about an hour and a half to shoot, produce, and upload. I used a Flip Video, uploaded to YouTube and then embedded the video to my customer’s appropriate product web page. The “video value” my customer creates in this video will be sure to increase his sales. How can you increase your “video value”?

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