Cazbah Internet Marketing Consultants (IMCs) are dedicated to working through their customers’ challenges in SEO, SEM, Analytics, content development and a host of other small business issues.
Below, you will find an archive of weekly articles that they’ve written about these challenges. We hope you enjoy reading them and learn a thing or two about Cazbah, the Internet and the issues that we overcome for our customers every day.
Real estate on search engine results pages (SERP) is becoming more and more competitive for organic results. Aside from the whole other discussion about the expansion of AdWords ads, a main contributing factor to the heightened competitiveness is Google’s increasing...read more
Utilizing the 4 “V’s” with your content marketing strategy Currently, good content marketing utilizes a mixture of media types to find a synergistic balance. There is the media which is controlled by you the creator, including your website and its associated content,...read more
A couple of years ago, I wrote a post and shared a video about Net Neutrality. This year, Net Neutrality is back on the list of hot topics, primarily as a result of comments and press releases from the recently appointed FCC Chair Ajit Pai calling the rule into...read more
Content Marketing Strategy for eCommerce Websites One of the biggest challenges with online marketing today is content creation. My goal here is to provide you with a few quick and easy guides on how to write good content for your website. Since content is needed in...read more
This week I logged into my Google account and got a nice little pop-up message informing me that I could test my website for mobile compatibility and speed. I had used Google’s mobile test tool in the past but this seemed to be and updated version of their tool....read more
If you have watched the news at all recently, you’ll have noticed the increasing frequency in which instances of major hacking has been reported. Higher profile cases involving big businesses and some instances of government systems being hacked have brought this tech...read more
Google has been quite clear with webmasters over the last few years: Site speed is important and is a ranking factor for both desktop and mobile devices. Google does this for a good reason. Site speed improves a website visitor’s overall experience. Google’s research...read more
Converting Image pdf’s to Optimized Usable Content Quite often, I receive new industrial clients who come to Cazbah right after working with another marketing company. In those situations, I go through a process that is similar to bringing on a new client; but rather...read more
As a proud Google Apps customer, I use a lot of Google’s product offerings to make my workflow as efficient as possible. I’m not the only one; according to TechCrunch, more than 3 million businesses are now paying for G Suite services as of January 2017. That is up...read more
A large number of small businesses fall short when it comes to tracking inbound leads, especially capturing information from incoming calls. This level of information is far more important than most small business owners realize. Whether calls originate from an...read more