Cazbah Internet Marketing Consultants (IMCs) are dedicated to working through their customers’ challenges in SEO, SEM, Analytics, content development and a host of other small business issues.
Below, you will find an archive of weekly articles that they’ve written about these challenges. We hope you enjoy reading them and learn a thing or two about Cazbah, the Internet and the issues that we overcome for our customers every day.
Implementing User-Friendly Website Navigation for Your Small Business - Step 1 As web design continues to grow and advance, it’s more important than ever to ensure you’re implementing a user-friendly website navigation for your small business. Most tend to believe web...read more
Did you know that about 74% of small businesses do NOT use e-commerce to transact business on their website?1 Frankly I was not surprised by this number because it matches the makeup of our customers at Cazbah. It is great when we get a customer who has an ecommerce...read more
Oftentimes I inherent clients that have prioritized content creation on their website, but are only asking about SEO after the fact. The old days of simply plugging in a few keywords that you want to rank for at the last minute is gone. There is a chance that you...read more
Is it necessary, and if so, what are the best social channels? Most business owners are very aware of social media marketing and the impact it has had on business to consumer marketing, so I often get asked by commercial and industrial clients whether or not it is...read more
As mentioned in my previous blog post, Content Marketing Strategy for eCommerce Websites, one of the biggest challenges we face today is content marketing for small businesses. There seems to be a misconception that writing content for your website is painful when in...read more
Late in June this year, Google officially rolled out their newest addition to the Google My Business platform, the Google Posts function. This has been much anticipated, since they began slowly implementing it across various avenues in January of 2016. This new...read more
Real estate on search engine results pages (SERP) is becoming more and more competitive for organic results. Aside from the whole other discussion about the expansion of AdWords ads, a main contributing factor to the heightened competitiveness is Google’s increasing...read more
Utilizing the 4 “V’s” with your content marketing strategy Currently, good content marketing utilizes a mixture of media types to find a synergistic balance. There is the media which is controlled by you the creator, including your website and its associated content,...read more
A couple of years ago, I wrote a post and shared a video about Net Neutrality. This year, Net Neutrality is back on the list of hot topics, primarily as a result of comments and press releases from the recently appointed FCC Chair Ajit Pai calling the rule into...read more
Content Marketing Strategy for eCommerce Websites One of the biggest challenges with online marketing today is content creation. My goal here is to provide you with a few quick and easy guides on how to write good content for your website. Since content is needed in...read more