Cazbah Internet Marketing Consultants (IMCs) are dedicated to working through their customers’ challenges in SEO, SEM, Analytics, content development and a host of other small business issues.
Below, you will find an archive of weekly articles that they’ve written about these challenges. We hope you enjoy reading them and learn a thing or two about Cazbah, the Internet and the issues that we overcome for our customers every day.
Recently, I had a new client come on board that told me they had been investing some resources into Google AdWords. My initial positive response to their efforts were soon quelled when I discovered they had over a 95% bounce rate for those ads with zero conversions...read more
What Every Small Business Needs to Know: Mobile First Initiatives If you haven’t started working on a Mobile First Initiative for your small business, now is the time! This has become even more important recently as Google has rolled out a Mobile Intrusive...read more
In my last article, Marketing is for the Dogs, I discussed the various types of digital remarketing and their best practices. In an attempt to continue with my dog analogy, I discovered that there was no way I was going to proceed without getting ridiculous or mildly...read more
Facebook has become such a common tool in helping businesses stay connected with their customers, that some smaller businesses even forego having a website and use a Facebook business page primarily. Obviously, there are many benefits to having your own business site,...read more
Interstitial means occupying an intervening space. In terms of a website, an interstitial is what comes between you and the content you’re trying to view. These are typically pop-up offers or requests made to the visitor of your website. Ask yourself a question and...read more
As we know, the Google landscape is always changing. A particular frustration that I’ve written here previously is that the ways in which one can and should deal with any Google Maps or MyBusiness issue has changed consistently for years now. Dealing with duplicate...read more
I have a dog named Wilbur. He is a very cool dog. Small, but not too small, and a tad on the co-dependent side. I find it can be hard to get alone time when he’s not smothering me and in need of affection. There are times when I’m working on the computer and can hear...read more
Over the past couple years, I’ve had to push a number of clients to ask themselves some of the toughest questions a business owner could ever face. If you’ve not asked yourself these questions about your business, you might by the time you get done reading this....read more
Have you used voice search lately? Chances are, you or someone you know have become an adopter of some kind of voice search. From the Google App, to a number of digital personal assistants, voice search is increasing in popularity (last statistics I heard were as much...read more
Have you ever gone to a site, not found what you were looking for and decided to do a search within that site? Most of us have. It is called a “site search,” and is probably the last search you will do before leaving the site. The ability for your website to deliver...read more