by Matt Smith | May 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Let’s be honest here, digital marketing is complex. There are so many factors at play that it can be hard for a small business to stay on top of it all. The following are three common online marketing mistakes that nearly every small business I’ve...
by Matt Smith | Mar 20, 2019 | Branding, Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website
Your Unique Value Proposition (UVP) is what separates your small manufacturing business from your competitors. It’s what makes your small business stand out. If you don’t know what’s special about your small business and you don’t proudly declare and market...
by Matt Smith | Feb 13, 2019 | Business Strategy, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business, Social Media, Twitter
According to Omnicore.com, there are 69 million Twitter users in the United States alone. On top of that, 85% of small to medium-sized businesses use Twitter as a customer service platform. Social media is a part of our culture in a big way and all the top big...
by Matt Smith | Dec 17, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Search Engine Optimization, SEO, SERP, Website
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. The old days of simply plugging in a generic keyword that you want to rank for at the last minute is...
by Matt Smith | Dec 5, 2018 | Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, SEO, Small Business, Social Media
Videos are an increasingly popular way for marketers to connect with their customer base. YouTube makes it easy to record videos, post them, and personalize individual channels so marketers both large and small can better connect with their audience....