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Matt Smith

Prioritize SEO for Efficient Content Creation

Oftentimes I inherent clients that have prioritized content creation on their website, but are only asking about SEO after the fact. The old days of simply plugging in a few keywords that you want to rank for at the last minute is gone. There is a chance that you...

Content Creation with Answer Boxes in Mind

Real estate on search engine results pages (SERP) is becoming more and more competitive for organic results. Aside from the whole other discussion about the expansion of AdWords ads, a main contributing factor to the heightened competitiveness is Google’s increasing...

Beware of Extortion Emails

If you have watched the news at all recently, you’ll have noticed the increasing frequency in which instances of major hacking has been reported. Higher profile cases involving big businesses and some instances of government systems being hacked have brought this tech...

Is AdWords Express Right for You?

Recently, I had a new client come on board that told me they had been investing some resources into Google AdWords. My initial positive response to their efforts were soon quelled when I discovered they had over a 95% bounce rate for those ads with zero conversions...

Google MyBusiness and Maps Changes

As we know, the Google landscape is always changing. A particular frustration that I’ve written here previously is that the ways in which one can and should deal with any Google Maps or MyBusiness issue has changed consistently for years now. Dealing with duplicate...

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