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Jeff Norsen

Ecommerce Tips For the 2016 Holiday Season

Another Black Friday has come and gone, but if you are already feeling behind, don’t get discouraged. It isn’t too late to put some lucrative marketing tactics into play if you get to work. Online shopping continues to increase year over year. According to projections...

Email Lead Generation: A Cautionary Tale

So, you’re interested in using email marketing to help generate leads for your business, but you haven’t actually generated your own email list through organic methods. I often hear newer, or start-up companies, lamenting that it takes so much time and effort to grow...

Importance of YouTube Ownership

In the last two weeks, I encountered two very similar client situations related to YouTube channel ownership. I am writing this to offer some lessons learned to hopefully save you from some of the same headaches. One client, who I’ve worked with for years, has done an...

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