Good Content Law #2 – Current

Your information may very well be what your prospects and customers are looking for. However, if it’s outdated it’s as good as yesterday’s news! No one wants to read a newspaper from several days or weeks ago. In their quest for information, your prospects are looking for cutting edge data that will answer their questions and solve their problems. This certainly puts the burden of responsibility squarely on your shoulders.

This point speaks to a basic misconception that exists with many small business people about the Internet. The misconception is that somehow Internet Marketing requires less effort than traditional marketing. To this I respond with what I tell everyone who thinks there is some get-rich-quick formula that they haven’t yet discovered online: “You get back what you put out!” This is a simple truth that applies to everything in life including Internet Marketing. Another way to put this is “You get what you pay for.”

Fear not! Information is what the Internet is all about. There is literally an unlimited supply of information available online that you can provide to your interested eyeballs (prospects and customers). This will probably require you to change your view about using OPI — Other Peoples Information, and generally force you to take a less parochial view of the manner in which you service your customers’ need for information.

The upshot of this part of the discussion is that in gaining access to “good” content online, you will be presented with the opportunity to think more broadly about your business model. Actually, forced to think more broadly accurately describes the situation that you face. Again I say, fear not! This is opportunity knocking! Openly sharing information is one of the foundational principles that Social Media is based on.